Texture

Grit. Oomph. Chutzpa.

Thanks to Bb Texture, we can now use these words to describe not only our attitudes but our hair as well.

The HeaD AreA team was lucky enough to have a hands on product knowledge class taught by our Creative Director, Lee and our wonderful Bb rep, Judith. These demonstrations are a vital part of our overall understanding of how to get the most out of our product line and your hair.

For the first part of his demonstration, Lee used Bb Texture as more traditional styling tool, working it through Mindy's damp curls and then using a diffuser to remove excess moisture.

 

The result is loose, relaxed waves appear look effortless. Hair (un) dressing indeed.

Being the consummate boundary pusher, Lee went a vastly different route for his second demonstration. This is Audrey, naturally beautiful with a great sense of style,  her fuss-free look needed a bit a of a boost.

After cleansing and towel drying her hair Lee added his first dime-sized amount of Texture, working it through roots to ends, then spritzing with Prep for a touch extra moisture.

Audrey's hair is then smoothed out, lightly sectioned and the cutting begins. 

Precision slices enliven the fine layers around Audrey's face and make the most out of each strand.

Bb Texture's inherent moisture allows Lee to cut organically and let the hair's natural bend dictate the layers.

As the weight is lifted from her locks, Audrey's hair becomes fuller and the color more defined.  Had the cut ended here, it would have undoubtedly been a success, however product inspiration spurred Lee to take it further. 

By wefting, or carving into the hair at the root and mid-lengths, Lee is able to create a whole new element of inner lift and body into the cut.  

 

 

 The result is tousled and somewhat deconstructed, allowing the focus or the style to be Audrey's natural texture. 

 

Bb Texture is a versatile product and works well with absolutely every hair type.It performs best when worked into damp hair and doesn't really require any sort of heat styling. Use as a change from Surf Spray, Sumotech or Defining Creme or mix it with Bb foundations along with virtually any other Bb product.  During you next visit, ask your stylist to design a personalized Texture product cocktails. Experiment and let us know what you think!

Special Thanks to Judith and Mary from Bumble and Bumble and, of course our fantastic models, Audrey and Mindy.