Tuesday, September 25, 2012

American Wave: Curl On Your Terms

These photos show HeaD AreA's  Patty applying American Wave Expansion Wrap to our model.


Are you in a love/hate battle with the tresses on your head?  Are you stuck in a bun rut? A flat hair fugue state? If you despise your texture what do you do? We may have just thing you've been clambering for...

Nick Arrojo and his brilliant team of hair heroes have launched "American Wave" available at HeaD AreA. It is ideal for creating soft waves, style support and also re texturizing problem curls.

As with any new hair service, your stylist will assess if this is what's best for your hair, during your consultation.


After the assessment, you and your stylist will decide which of the three American Wave wraps will best achieve the desired effect. Each of the three create a specific look using soft pliable rods to adjust hair into a new wave pattern.


You can choose the Beach Wrap (soft, loose waves with less volume at the root. Best for long hair), the Classic Wrap (designed to support blow dry styles. Ideal for shorter hair) and lastly, the Expansion Wrap (most curl and movement -can be tailored to any hair length).






Of course, the American Wave allows for total customization beyond these three techniques. The wrapping is easily adjusted to support a particular style, change a shape or manage existing unruly curls. It's all up to you and your stylist.

The soft pliable tools (not your grandmother's perm rods) are used to create specific patterns to best suit your needs. Unruly texture is finally tamable by simply finding a wrap that diverts the pattern in a new, softer direction. 


Once you are wrapped to perfection, an ionic solution is applied to each strand where it will work its magic until your new wave pattern has taken hold. After a rinse, the second solution is applied in order to seal the new waves and give them staying power. 

As with every HeaD AreA service, your stylist will walk you through styling and treatment for your newly waved locks. You can expect these curls to loosen gradually over the next few months. Once they're too loose for your liking ( about 3 months or a season later) just make an appointment to have them re-wrapped. Or don't... With American Wave, there is no harsh permanent curl created and therefore no ghastly line of demarcation . You can simply ease back into your old texture or maybe try a different American Wave service. Your hair's texture is your choice. Finally!
 
Please contact HeaD AreA to schedule your American Wave consultation: 215 829 0699
or headareasalon@gmail.com