Lighten. Darken. Heat style. Blow out. Straighten.
But then what? How do you say "I'm sorry" to your overworked locks?
In 1992, Bumble and Bumble answered this question by bringing the aptly named Gentle Shampoo into the world. Years later, they added the hearty mid-weight conditioner Super Rich as its companion piece. Bumble's first ventures into commercial products took a "necessity is the mother of invention" approach. Put hair through hell during fashion week, photo shoots, or just day-to-day life, and now what? How do you bring it back? Gently and richly.
As soothing as their names suggest, the Gentle Shampoo and Super Rich conditioner will cure what ails you. From fragile fine locks to raucous curls, this cleansing duo is a friend to all hair types that have been processed or are just naturally in need of moisture.
Gentle Shampoo contains Avocado Oil (Persea Gratissima) that calms tortured texture while a shot of glycerin helps soften locks. The cleanser emulsifies with a rich lather, courtesy of nettle extract, shaking loose product build-up without tarnishing even the most gentle of hues.
Super Rich is the best friend of a chemically treated mane, but it works well for any hair in need of some TLC. Cetearyl alcohol (I know, I know, but this is a naturally occurring fatty alcohol, and not drying in the least) adds manageabiltity, while a healthy does of dimethicone gives hair back that shine and smoothness chemical processing took away. Super Rich adds a boost of moisture without additional weight that can flatten finer texture, it's a great go-to after your regular shampoo.
Now that you've heard all the technical reasons why this pair is one of the greatest for hair, it's time to see it in action.
Lina's locks have seen better (shinier) days. She has a gorgeous head of hair in need of slightly more astringent cleanser and heartier conditioner.
Cut and styled by Lee; Lina's hair gets back its gloss and then some.
An overdose of product knocked the life out of Kelly's curls.
A quick trip to the shampoo bowl where Emily cleanses (just once, repeating is rarely necessary with Bb's shampoos) and conditions with the products of the hour:
Styled by Emily and sans product build up, freedom rings in ringlets.
We encourage personal research of these and all Bb products. Make sure to ask your stylist about Gentle, Super Rich and any other styling aids that pique your creative interests. They'll gladly take you and your hair for a test drive.